The Dawn for the new
era of Marketing
The world is a
economic place where in we are always seeing for the profit of the life in many
a ways and we have seen many a kinds of marketing mediums till now from the
traditional marketing which started from the barter system to selling for
monies, as every product which is created needs a push as for the recognition in
the market place. And this generation is seeing the new era of marketing
without sweat, without person in contact etc we can sell the product, right
what you read is right this is the era of Digital Marketing and hope this will
make you confident how to place your product.
Go through the
blog with little interest and passion and you will understand the concept very
perfectly. It is not that easy but with perfect mentor to guide and perfect mix
of elements this will be the most powerful tool.
The concept should
be understood with the rules and the clear mindset of the goal what we want to achieve,
instead what others are doing.
As for this as
an example if I want to make 100 potential customers for my Agency in a span of
100 days then my job is to be on the following:
·
Who are my customers?
·
What is the best I can give? The resource what I
have
·
What is the demography?
·
What could be the budget I can quote?
·
What’s my dedication towards the business?
And when we
have these rules charted and are in place then we can go achieve the goal of
100 customers in the desired period.
Frontier the
Law of Marketing which is the key factor for something to go success, as told
the concept Marketing is the mother of invention of the business, as this can
be treated as Science as this has many formulas which lead to the success and
failure of the product. {Firstly the 4 P’s Product, Place, Promotion and Price}
which will decide the existence of the product in the market.
Here we can
take the example of Digital Deepak who runs a Digital Marketing Company where
he do all that is related to the Digital Marketing – Training, Educating,
Mentoring, Business Generation to his clients and apart business generation to
his company. As the product he has created he started the marketing in the
right direction and in the right time to the right person to the maximum, which
in turn made his company a successful one in the Indian market.
Usually he do
not sell the product for monies his interest is to keep the customers on his
radar and serve them for all the time of the business, which in turn he has
identified the niche markets where others have felt no much will happen – eg.
Digital Vidya in 2015 was successful and they felt that they are doing in a
right way but to the later period they have forgot the fundamentals of Marketing
so they started to loss the clients and today they are no comparison to Digital
Deepak as he emerged as the successful leader. Digital Deepak made his customers
happy, understood what they want and he delivered that. He has built the brand
in the market and now he has more task than the past still he concentrates on
the product along side of the marketing.
As a instance
to the Law of Marketing – He started the intern for Digital Marketing and in
the 1st few batches he has saw a rough patches and with that he has
re written a proposal which is monies back for the program and that has started
showing a positive impression in the candidates as well as the company brand
wagon has gone high.
Building the
strong brand in the market will all deals with the mix of the 4 P’s which I
have mentioned earlier, else people always strive to be on the top of the
product category, which is all welcome but the product should also be competitive
enough to be on the top. Firstly, we have to choose the category in which we
want to be, then the right mix will make the brand stronger. Strong brands do
not require a huge marketing promotion.
As always
people remember the brand not the origin company, for instance in cooker ware
we still say Prestige and in toothpaste we say Colgate, etc.
We should
always try to create the strong brand presence where in people remember that
for ever.
As part of the
all Communication plays a vital role in the all sought of lifes, we feel as if communication
means a proper grammar language which is basically not communication is a flow
of information in the entire system where in all the persons related should
understand that with ease.
The above we
have discussed some of the points which are related to business and now the
real world of Economics which is Global economics we have to understand the
better to have a better result. Economy will make use understand what where and
who to deal with the product placement and promotion along with the price, the
law of demand is the factor which we have to keep in mind to have better
company economics, if we as an entrepreneur we have to have the knowledge on
these things so as we can be prepared in making it successful .
As the above
picture shows the graphic impression of the product trend and we have to see
from where to where we have to go by using the responsive marketing wherein to
get the best results, a responsive marketing is a key player where in the entrepreneur
has to understand what is the yield his advertisements are giving or they are
doing a disaster.
Eg. When Hutch
has put Pug dog in the advertisement there was a emotional touch for the viewers,
and when Vodafone has taken over they want to withdraw the Pug Dog from the
advertisement so they have done it but the people has not accepted that
advertisement so by force they have to get it back for some time on
advertisement. This is a one of the successful responsive advertisement we can
say.
There are many
a type like Direct Calling, Television Advertisement, Radio, Newspaper,
Billboards, and now Digital Marketing. Even we have many medium, but we must
check what is the call for action do are we receiving for the advertisement we
are doing. This will show the result on the sales graph.
Now we the
real catch is CATT [ Content – Attention – Trust – Transaction]
Talking on
this it plays a key role in the building the marketing business for any
organization wherein the results are considered the best way is to understand
the product and prepare the apt content wherein the communication for the product
is clearly communicated to the targeted people, grabbing the attention of them
in driving towards the product and then after the building the attention it’s
time to create the Trust in a personal way so as the target customer should not
feel that he is been targeted in general and when the trust has been in place
then automatically it turn into transaction.
Eg. Digital
Deepak has created a content in such a way that the people whom he want to
target has got the personal emails form his desk, informing about the latest on
the products and training part, which has drawn attraction to join the webnair,
then after joining the webnair then the target people have got trust on the
content and the knowledge what he has and they have made transaction to join
the internship. A study / Research on what is to be created plays a vital role
in the getting successful.
After this the
Integrated Digital Marketing tool to be used for the upliftment of the product
along side the personal brand building. We as the agency should have the clear
concept in defining the right marketing mix usually people see on the budget
and act, but that is wrong in many a cases, the right integration marketing mix
leads to a successful placement of the product.
When as an
agency we have defined the right mix in promoting the product and in taking
care of the personal brand building it is always the brand people will remember
not the origin of the company, usually first come first serve basis we co say.
Busing
personal brand is the key in all of its kind, the talent, in placing the
product in right market with right time and more passion towards the product
will make it a good heard one in the market and in the NEWS.
This is all
what I learned from Week 2, still more refinery on the subject on writing the
blog is required as part of my first attempt I am doing hoping in future will
make more good content writing than this.
Special thanks
to Digital Deepak and his team on creating this sought of platform and make us
work for a cause.
Venkata Sirish
Kumar Kaza
9885307909
Hyderabad
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