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Why ISO 9001 ?

It’s taken hardly 15 years for ISO 9001 to succeed over several standards for system control on the world market. In marketing terms it has become the most well known standard and also the most used. Over 1,000,000 certificates have been issued around the world. What’s behind this success? Probably a certain simplicity and universalness: also its accessibility for medium and small firms, and certainly its applicability for various fields of business in the area of products and services.
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